Why is Tving suddenly so obsessed with skincare? From Derma Line Direso PDRN to Thieving Birds

When you hear the name Tving, you might just think of it as another OTT platform. But if you’ve been following their moves lately, it’s clear they’re not just about churning out dramas and variety shows. They’re making some pretty savvy moves that break the mould. So today, let’s dive into two key things Tving has been focusing on: skincare and music, as hinted in the title.

Why is an OTT platform getting into cosmetics? Enter ‘Derma Line Direso PDRN’

The first thing that caught our eye was the Derma Line Direso PDRN Solution Activing Toner and Derma Line Direso PDRN Solution Activing Emulsion. When I first saw these names, I thought, ‘Oh, has Tving finally teamed up with a beauty brand?’ But it turns out this is a skincare line they’re launching on their own, going beyond a simple collaboration. It contains ‘PDRN’ – a regeneration concept usually found in dermatology clinics – so bringing it to the mass market like this feels pretty bold.

Honestly, the term ‘Re-Tiving’ has become a natural part of the MZ generation’s lingo, with Tving’s content already a staple in their lifestyle. But now, they’re taking it a step further by launching an actual ‘item’ that viewers can use on themselves. The name ‘Derma Line’ gives it that professional edge, while ‘Activing’ hints at its functional benefits. This isn’t just merchandise; it’s a clear move to target people with real skincare concerns.

Rumour has it that this bold shift has been in the works internally for quite some time. There’s been buzz in the beauty industry for months about ‘an OTT platform venturing into skincare’, and it’s only recently that the specifics have been unveiled.

• Derma Line Direso PDRN Solution Activing Toner: The first step to balance dead skin cells and moisture. It’s said to focus on soothing the skin.
• Derma Line Direso PDRN Solution Activing Emulsion: Used after the toner, it provides a hydrating finish while also caring for the skin barrier.

Maybe it’s because the more time we spend on ‘Tving’, the more our skin is bound to suffer. (We all know that feeling after a late-night binge-watch, right?) They seem to have hit the nail on the head with this need. It goes beyond just buying something because a favourite actor uses it; the platform itself is trying to act as a beauty curator.

Even music? The unexpected appeal of ‘Thieving Birds’

If the beauty move was bold, things are getting interesting in the music scene too. I’m talking about a project called ‘Thieving Birds’. While the name might bring to mind something a little quirky, it’s actually the start of some pretty sophisticated music content.

Sure, original soundtracks (OSTs) are common for OTT platforms now, but Tving is adding elements of ‘live’ performances and ‘rediscovering artists’. Instead of just featuring well-known singers, they’re using the ‘Thieving Birds’ banner to showcase hidden talents and genre-bending new attempts.

What’s interesting here is that this music project has the potential to become an independent piece of content, not just a promotional tool for a drama. It’s where the indie vibe, which isn’t always easy to come across, meets popular melodies. With ‘Thieving Birds’, Tving’s strategy seems clear: to bring music fans into their platform as well.

Why all this ‘diversity’?

To sum it up, Tving’s current ventures can be grouped into three main directions:

• Beauty (Derma Line Direso PDRN Solution): A strategy to become part of viewers’ daily lives, integrating into their lifestyle.
• Music (Thieving Birds): An attempt to broaden their cultural influence, drawing in music fans on top of regular viewers.
• Connecting Experiences (Re-Tiving): Creating a positive cycle where watching content leads to using beauty products leads to listening to music, all tied into a single brand experience.

This reads as a strategy to move beyond simple competition over ‘subscriber numbers’ or ‘viewing time’, aiming for the brand itself to be recognised as a lifestyle choice. Ultimately, they’re creating a loop where viewers watch shows on Tving, buy the featured beauty products, and listen to the accompanying music.

Of course, such bold attempts don’t always guarantee success. The beauty market is fiercely competitive, and music tastes are incredibly diverse. But at the very least, Tving’s current moves are full of ambition, trying to break free from the ‘just another OTT’ mould. It’ll be interesting to see if this ‘Activing’ line becomes a dermatologist-recommended staple, or if ‘Thieving Birds’ carves out a major niche at year-end awards shows – there’s definitely something to look forward to.