Why is Tving Suddenly So Fixated on Skincare? From Dermaline Direct PDRN to ‘Thieving Birds’

When you hear the name Tving, you probably just think of it as another OTT platform. But if you’ve been keeping an eye on their recent moves, it’s clear they’re not just about churning out dramas and variety shows. There’s something about their approach that’s breaking the mould, and they’re doing it with a fair bit of style. As you can tell from the headline, today we’re diving into the two big things Tving is backing: skincare and music.

Why is an OTT Platform Getting Into Skincare? Enter ‘Dermaline Direct PDRN’

The first thing that caught my eye was the Dermaline Direct PDRN Solution Activing Toner and the Dermaline Direct PDRN Solution Activing Emulsion. When I first saw the product names, I thought, ‘Oh, has Tving finally teamed up with a beauty brand?’ But it turns out this is their own in-house skincare line, not just a simple collab. With ‘PDRN’ in the mix, a ingredient usually associated with dermatologist treatments for skin regeneration, it feels pretty bold to bring this kind of concept to the masses.

Honestly, Tving’s content has already become such a big part of the lifestyle for Gen Z and Millennials that people have even coined the term ‘Re-Tiving’ without missing a beat. But now they’re taking it a step further, launching actual products that viewers can use themselves. The name ‘Dermaline’ gives off a professional vibe, and with ‘Activing’ hinting at functionality, it’s clear this isn’t just merch. They’re making a serious play for people who are genuinely into skincare.

Word is, this bold pivot has been in the works internally for quite a while. Rumours have been floating around the beauty industry for months about ‘some OTT platform moving into skincare’, and now the full lineup has finally been revealed.

• Dermaline Direct PDRN Solution Activing Toner: The first step for balancing dead skin cells and hydration, focusing on soothing the skin.
• Dermaline Direct PDRN Solution Activing Emulsion: The next step after toner, promising a hydrating finish while helping to care for the skin barrier.

I mean, the more time we spend binge-watching on Tving, the more our skin is bound to cop the effects, right? (We all know that feeling of your face drying out after a late-night marathon.) This move seems to tap perfectly into that need. It’s not just about ‘buying because my favourite actor uses it’; the platform itself is aiming to become a beauty curator.

Music Too? The Unexpected Appeal of ‘Thieving Birds’

So they’ve made a big splash in beauty, and things are just as interesting on the music front. Enter the project named ‘Thieving Birds’. At first glance, the name might sound a bit quirky—literally meaning ‘birds that steal’—but it’s actually the start of some seriously sophisticated music content.

While it’s common these days for OTTs to release original soundtracks, Tving has added elements of ‘live’ performances and the ‘rediscovery of artists’. It’s not just about featuring well-known singers; under the ‘Thieving Birds’ banner, they’re shining a light on hidden gems and encouraging genre-bending experimentation.

What’s really interesting here is that this music project doesn’t seem like it’s just for promoting dramas. It has the potential to stand on its own as a legitimate piece of content. It sits at the intersection of the indie scene’s unique vibe—something you might have heard about but don’t often get to experience—and more mainstream melodies. Tving is clearly making a strategic move to bring music fans into its ecosystem with ‘Thieving Birds’.

So Why All the Variety?

To sum it up, what Tving is doing right now can be broken down into three key directions.

• Beauty (Dermaline Direct PDRN Solution): A strategy to become a part of viewers’ daily lives, absorbing their lifestyle choices by being right there ‘beside them’.
• Music (Thieving Birds): An attempt to broaden their cultural influence, drawing in music fans as well as viewers to create a bigger community around the platform.
• Connecting the Experience (Re-Tiving): Creating a seamless brand experience—a positive cycle that goes from watching content, to using their beauty products, to listening to their music.

It reads as a strategy to move beyond competing on just subscriber numbers or viewing time, aiming instead to have the brand itself recognised as a complete lifestyle. Ultimately, they want to create a loop where viewers watch a show on Tving, buy a product featured or inspired by it, and then listen to the show’s soundtrack.

Of course, not every bold move is guaranteed to pay off. The beauty market is famously competitive, and music tastes are notoriously diverse. But at the very least, Tving’s current trajectory is full of a fearless energy that aims to shatter the ‘just an OTT’ mould. Whether this ‘Activing’ line will become a dermatologist-recommended staple, or if ‘Thieving Birds’ will become a major feature at end-of-year awards shows, one thing’s for sure: it’ll be a lot of fun to see what happens next.