Mocomichi Hayami’s Aesthetic Lives in the Kitchen: “MOCO’S KITCHEN” New Color & Vita Craft Restock Generate Major Buzz

Mocomichi Hayami is widely known as the entertainment industry’s top “cooking guy.” His influence now extends far beyond TV dramas and variety shows, reaching all the way to our everyday dining tables. The other day, I happened to pass by a kitchenware store and was struck anew by his immense presence when I saw signs at the entrance touting items “Loved by Mocomichi Hayami.” Right now, a selection of his picks—items that carry a particularly premium feel—are once again drawing significant attention.

The “Cutipol GOA” Exclusive Color That Elevates Adult Dining Tables

First and foremost, we have to talk about the collaboration with Portugal’s prestigious cutlery brand, Cutipol. The real buzz is around the exclusive beige color that Hayami himself selected. This unique shade isn’t part of the official lineup—you can only get it right here.

The “Cutipol GOA” series is irresistible for its organic form and the perfectly balanced feel in your hand. While the classic silver and black are beautiful, this beige is something truly special. It’s not too white, not too brown; its matte, almost ceramic-like texture blends seamlessly with both modern dinnerware and traditional Japanese ceramics. I’ve heard from people who’ve seen it in person that “once you see it, you want to get the dinner fork, table fork, and even the dessert knife.” That’s the magic of the “Mocomichi Hayami Exclusive Color Cutipol GOA Beige,” if you will.

The Aesthetic of “Vita Craft” and “MOCO’S KITCHEN” That Shines in the Kitchen

And then there’s another unmissable collaboration: the partnership with the venerable American cookware brand, Vita Craft. Hayami’s curated items have a unique charm—they’re functional, of course, but they also look great just sitting in the kitchen.

• Vita Craft MOCOMICHI HAYAMI Grill Pan Bordeaux (Vita Craft #208): Known as the “Moco’s Kitchen Grill Pan.” That signature bordeaux color instantly elevates your mood for cooking. The way it creates perfect sear marks is truly impressive.
• Vita Craft Frying Pan 26cm (Mocomichi Hayami Produce): This is the ultimate “lifetime” frying pan. With its excellent heat conduction and durability, it’s a favorite even among professional chefs. The size is just right, making it a versatile workhorse for everything from daily stir-fries to steaks.
• Enamel Mini Tempura Pot 16cm with Two Handles, Bordeaux: This one is just adorable. Perfect for solo living or when you want to make a small batch of tempura or fried food. The two handles provide great stability, and the bordeaux color adds a stylish accent to your kitchen.

What these items have in common isn’t just that they were “created by a celebrity.” It’s the overwhelming “practicality” and “design that satisfies the desire to own them.” Just as Hayami conveys through his “MOCO’S KITCHEN” brand, he transforms the time spent cooking—from the moment you pick up a tool—into something special. Because his aesthetic is woven into every detail, once you start using them, it’s hard to go back to anything else.

Why Are They Gaining Attention Again Now?

Lately, there’s been a sharp increase in people saying they’ve been waiting for a restock. Particularly for the Vita Craft 26cm frying pan and the Cutipol GOA beige series, which were hard to find for a while, many are likely not wanting to miss this opportunity.

I actually bought a Vita Craft grill pan myself a few years ago, and I was truly amazed by its thickness and how evenly it heated. It made cooking foolproof and significantly more enjoyable. While Hayami may often be associated with the image of “manly cooking,” going through these kitchen tools, I truly feel his serious commitment to cooking resonates with many people, regardless of gender or age.

If you’re looking to upgrade your daily cooking to a more luxurious level, now is your chance. Try seeing them in person at a store, and experience the high quality and how comfortably they fit in your hand. You’ll surely gain a deeper appreciation for the value of “time at the table” that Hayami holds so dear.