Mocomichi Hayami’s Aesthetic Resides in the Kitchen. The New Color for “MOCO’S KITCHEN” & the Restock of Vita Craft Items Are Creating a Stir.

Known as one of the entertainment industry's foremost "cooking guys," Mocomichi Hayami's influence now extends far beyond TV dramas and variety shows, reaching all the way to our daily dining tables. The other day, as I passed by a kitchenware store, I saw a sign at the entrance reading "Loved by Mocomichi Hayami" and was once again struck by the sheer magnitude of his presence. And right now, among those "Hayami selections," the items with a particularly premium feel are once again garnering major attention.

The Special Order Color of "Cutipol GOA" That Adorns a Sophisticated Table

First and foremost is the collaboration with Portugal’s prestigious cutlery brand, Cutipol. The main topic of conversation is the special order color, Beige, personally selected by Hayami himself. It's an exclusive hue not found in the standard lineup, making it a truly special find.

The Cutipol GOA series is irresistible for its organic form and the perfect balance it offers in your hand. While the classic silver and black are beautiful, this beige is exceptionally nuanced. It’s not too white, not too brown; its matte, ceramic-like texture naturally complements both modern and traditional Japanese tableware. According to those who've seen it in stores, there's a common sentiment: "You'll want to collect everything, from the dinner fork and table fork right down to the dessert knife." This truly is the magic of the "Mocomichi Hayami Special Order Color Cutipol Goa Beige" series.

The Aesthetic of "Vita Craft" and "MOCO’S KITCHEN" Shining in the Kitchen

Another collaboration not to be missed is with the long-established American cookware brand, Vita Craft. Items curated by Hayami possess a unique charm: not only are they functional, but they also look picture-perfect just sitting in your kitchen.

• Vita Craft MOCOMICHI HAYAMI Grill Pan Bordeaux (Vita Craft #208): Known as the "Moco’s Kitchen Grill Pan." That signature bordeaux color instantly elevates your mood for cooking. The craftsmanship that gives you beautifully seared results is simply top-notch.
• Vita Craft Fry Pan 26cm (Curated by Mocomichi Hayami): This is a true "lifetime" fry pan. Its excellent heat conductivity and durability make it a favorite even among professional chefs. The size is just right, and it's renowned for handling everything from daily stir-fries to steaks with this single pan.
• Enamel Mini Tempura Pot with Double Handles 16cm Bordeaux: This one is simply adorable. Perfect for those living alone or for when you want to make a small amount of tempura or fried food. With its double handles, it offers great stability, and the bordeaux color serves as a stylish accent in the kitchen.

What all these items have in common is not simply that they were "created by a celebrity," but rather their overwhelming "functionality" and "design that satisfies the desire to own them." Just as Hayami expresses through his brand "MOCO’S KITCHEN," he transforms the act of cooking, the very moment you hold the tool, into something special. It is precisely because his aesthetic permeates every detail that once you start using them, you simply can't go back to anything else.

Why the Renewed Attention Now?

Recently, there has been a sharp increase in the number of people eagerly awaiting these restocks. Since items like the Vita Craft fry pan 26cm and the Cutipol GOA beige series were out of stock for a while, many likely feel this is the perfect opportunity not to be missed.

I personally bought a Vita Craft grill pan a few years ago, and I can honestly say the thickness and how evenly it heats is truly impressive. It takes the guesswork out of cooking and has made the process so much more enjoyable. While Hayami’s image is often associated with "a man cooking," going through his kitchen tools, I truly feel his sincere approach to cooking resonates with a wide range of people, regardless of gender or age.

If you're looking to elevate your daily cooking to a more luxurious level, now is your chance. Try seeing them in person at a store, feel the quality and how they fit in your hand. It will surely give you a deeper appreciation for the value of "time at the table" that Hayami holds so dear.