Mocomichi Hayami: His Aesthetic Lives in the Kitchen. New Colours for “MOCO’S KITCHEN” & Vita Craft Back in Stock, Sparking a Frenzy.

Known as one of the entertainment industry’s foremost culinary-savvy men, Mocomichi Hayami’s influence now extends beyond TV dramas and variety shows, reaching our everyday dining tables. The other day, as I was passing a kitchenware store, I saw a shelf talker at the entrance proclaiming “Loved by Mocomichi Hayami,” and it struck me anew just how significant his presence is. And now, among these “Hayami selections,” the items that carry a particularly premium aura are once again drawing huge attention.

Elevate Your Dining Table: The Exclusive Colour of “Cutipol GOA”

First on the list is the collaboration with Portugal’s prestigious cutlery brand, Cutipol. The talk of the town is the exclusive colour Beige, personally selected by Hayami himself. It’s a special hue not found in the standard lineup—truly a one-of-a-kind shade.

The Cutipol GOA series is irresistible for its organic form and the perfect balance it offers in hand. While the classic silver and black are beautiful, this beige is something else entirely. It’s neither too white nor too brown, and its ceramic-like matte texture blends seamlessly with both modern and traditional Japanese tableware. According to those who’ve seen it in stores, there’s no shortage of people saying they “want to get the dinner fork and table fork, of course, but even the dessert knife.” This is truly the magic of the “Mocomichi Hayami exclusive colour, Cutipol Goa Beige.”

The Aesthetic of “Vita Craft” and “MOCO’S KITCHEN” in Your Kitchen

And another collaboration not to be missed is with the venerable American cookware brand, Vita Craft. Hayami’s curated items have the unique charm of not only being functional but also looking stunning just sitting in your kitchen.

• Vita Craft Mocomichi Hayami Grill Pan Bordeaux (Vita Craft #208): Affectionately known as the “Moco’s Kitchen Grill Pan.” That distinctive bordeaux colour instantly lifts your spirits when cooking. The way it creates beautiful sear marks is, as expected, top-notch.
• Vita Craft Frying Pan 26cm (Mocomichi Hayami Collaboration): This is truly a “lifetime” frying pan. With excellent heat conductivity and durability, it’s a favourite even among professional chefs. The size is just right, and it’s renowned for handling everything from daily stir-fries to steaks with just this one pan.
• Enamel Mini Tempura Pot 16cm with Two Handles Bordeaux: This one is just so charming. Perfect for those living alone or for making a small batch of tempura or fried food. With two handles, it’s stable and the bordeaux colour adds a stylish accent to your kitchen.

The common thread among these items is not just that they’re “created by a celebrity,” but their overwhelming “practicality” and “design that satisfies the desire to own.” As Hayami himself conveys through his “MOCO’S KITCHEN” brand, the time spent cooking, from the moment you hold the tool, transforms into something special. Because his aesthetic permeates every detail, once you start using them, you’ll find it hard to go back to anything else.

Why the Surge in Interest Now?

Recently, there’s been a sharp increase in people eagerly awaiting restocks. Especially with the Vita Craft 26cm frying pan and the Cutipol GOA beige series having been scarce for a while, many are likely keen not to miss this opportunity.

I actually bought a Vita Craft grill pan a few years ago myself, and the thickness and how evenly it heats up was truly impressive. It makes cooking foolproof and so much more enjoyable. While Hayami often brings to mind the image of “a man cooking,” I truly feel that through kitchen tools like these, his serious approach to cooking resonates with many people, regardless of gender or age.

If you’re looking to upgrade your daily cooking to something more luxurious, now is your chance. Try seeing them in person at a store, feel the quality, and see how they fit in your hand. It’s sure to give you a deeper appreciation for the value of “time around the table” that Hayami holds dear.