Mocomichi Hayami: His Aesthetic Resides in the Kitchen. New “MOCO’S KITCHEN” Colours & Vita Craft Restock Create a Buzz.

Known as one of the entertainment industry’s top “cooking men,” Mocomichi Hayami’s influence now extends beyond TV dramas and variety shows, reaching our everyday dining tables. The other day, I was walking past a kitchenware store and saw a sign in the window saying “Loved by Mocomichi Hayami.” It was a striking reminder of just how big his presence is. And right now, among those “Hayami-selected” items, the ones with a particularly premium feel are gathering significant attention once again.

Dress Up Your Dining Table with an Exclusive “Cutipol GOA” Colour

The first must-mention is the collaboration with Cutipol, the prestigious Portuguese cutlery brand. The hot topic is the exclusive colour, “Beige,” personally selected by Hayami himself. It’s a special shade you can’t get in the standard lineup, truly exclusive to this collaboration.

The Cutipol GOA series is irresistible for its organic form and the perfect balance it offers when held. While the classic silver and black are beautiful, this beige is exceptionally nuanced. It’s not too white, not too brown, and its matte, almost ceramic-like texture blends seamlessly with both modern and Japanese tableware. According to those who’ve seen it in stores, the feedback is unanimous: “I want to get not just the dinner fork and table fork, but even the dessert knife.” This truly speaks to the magic of the “Mocomichi Hayami exclusive colour Cutipol Goa Beige.”

The Aesthetics of “Vita Craft” and “MOCO’S KITCHEN” Shine in the Kitchen

And another collaboration you can’t overlook is with the esteemed American cookware brand, Vita Craft. The appeal of Hayami’s branded items is their unique charm: they’re not only functional but also look great just sitting in your kitchen.

• Vita Craft MOCOMICHI HAYAMI Grill Pan Bordeaux (Vita Craft #208): Commonly known as the “Moco’s Kitchen Grill Pan.” That signature Bordeaux colour instantly elevates your mood for cooking. Its ability to create beautiful sear marks is, unsurprisingly, top-notch.
• Vita Craft Frypan 26cm (Mocomichi Hayami Produce): This is a true “lifetime” frypan. Renowned for excellent heat conductivity and durability, it’s a favourite even among professional chefs. The size is just right, and it’s praised for being versatile enough to handle everything from daily stir-fries to steaks.
• Enamel Mini Tempura Pot 16cm with Double Handles (Bordeaux): This one is just adorable. Perfect for solo living or when you want to make a small batch of tempura or fried foods. The double handles provide stability, and the Bordeaux colour adds a stylish accent to your kitchen.

The common thread among these items isn’t just that they’re “celebrity-endorsed”; it’s their overwhelming functionality and design that satisfies a desire to own them. As Hayami himself conveys through his brand “MOCO’S KITCHEN,” he transforms the act of cooking, from the moment you hold the tools, into something special. It’s because his aesthetic is woven into every detail that once you start using these items, you can’t go back to anything else.

Why All the Attention Now?

There’s been a recent surge in people saying they’ve been waiting for these items to be restocked. Especially for the Vita Craft frypan 26cm and the Cutipol GOA Beige series, which were out of stock for a while, many are keen not to miss this opportunity.

I personally bought one of Vita Craft’s grill pans a few years ago, and I was truly amazed by its thickness and how evenly it heats. It makes cooking foolproof and so much more enjoyable. While there’s often an image of “men’s cooking” associated with Hayami, I feel that his sincere approach to cooking, embodied in these kitchen tools, resonates with many people regardless of gender or age.

If you’re looking to elevate your everyday cooking to something a bit more luxurious, now is your chance. Try seeing them in person at a store, and feel the quality and how naturally they fit in your hand. You’ll surely gain a deeper appreciation for the value Hayami places on “time spent at the table.”