Mikael Tornving is the new ICA-Stig – Uppsala-born comedian takes over iconic role
He takes over the beloved role
It's official: Mikael Tornving is the new ICA-Stig. After many years with Hans Mosesson in the iconic role, it's time for a fresh face to step into the ICA store. Tornving, who hails from Uppsala, is ready to take on this much-loved character – and Singaporeans are certainly curious to see him in action.
From Uppsala to the nation's heart
Mikael Tornving is no stranger to the entertainment scene. He first made a name for himself as a comedian and TV host, appearing everywhere from stand-up stages to television screens over the years. But it all started in Uppsala. This was where he began his comedy journey, long before he became a household name across Sweden. Perhaps this background is exactly what makes him the perfect ICA-Stig – someone who feels both familiar and entertaining.
What does this mean for ICA's ads?
For those who have followed ICA's commercials over the years, it's no secret that ICA-Stig is a central figure. He's been the one guiding us through promotions, new products, and everyday drama in the store. With Tornving at the helm, we can expect a fresh spark. His comedic touch will likely leave its mark on the role, while still respecting the legacy he's taking over.
- Mikael Tornving was born and raised in Uppsala.
- He has appeared in shows like "Parlamentet" and "Time out".
- ICA-Stig has previously been played by Hans Mosesson and Lasse Kronér, among others.
- Filming for the new commercials is already underway.
Reactions: "He's going to be perfect"
Social media is already buzzing. Many are pleased with the choice of Tornving. "Finally, someone with wit and humour," writes one user. Others remember him from his Uppsala days and think it's great that a local talent is getting the opportunity. Tornving himself seems humbled by the task: "It's a big deal to be part of continuing the ICA-Stig story," he notes.
We here at the editorial team agree – this could be the start of a new era for ICA's advertising. With Mikael Tornving in the lead role, all the ingredients are there for both laughter and relatability. Keep an eye on your screens – he'll be popping up before you know it.