Mikael Tornving is the new ICA-Stig – the comedian from Uppsala takes on iconic role
He takes on the beloved role
It's official: Mikael Tornving is the new ICA-Stig. After many years with Hans Mosesson in the iconic role, it's time for a fresh face to step into the ICA supermarket. Tornving, who hails from Uppsala, is ready to take on the much-loved character – and the Swedish public are, to say the least, curious.
From Uppsala to Sweden's ICA
Mikael Tornving is no stranger to the entertainment business. He made his name as a comedian and TV host, and over the years has appeared everywhere from stand-up stages to the telly. But it all started in Uppsala. It was here he began his comedy career, long before he became a household name across the country. Perhaps it's precisely this background that makes him the perfect ICA-Stig – a personality that feels both dependable and entertaining.
What does it mean for the ICA ads?
For anyone who's followed the ICA adverts over the years, it's no secret that ICA-Stig is a central figure. He's been there to guide us through special offers, new products, and everyday dramas in the shop. With Tornving at the helm, we can expect a fresh spark. His humorous streak is sure to leave its mark on the role, while still respecting the legacy he's taking on.
- Mikael Tornving was born and raised in Uppsala.
- He has appeared in shows like "Parlamentet" and "Time out".
- ICA-Stig has previously been played by, among others, Hans Mosesson and Lasse Kronér.
- Filming for the new adverts is already underway.
The reactions: "He'll be perfect"
Social media is already buzzing. Many are positive about the choice of Tornving. "Finally, someone with wit and humour," writes one user. Others remember him from his time in Uppsala and are absolutely delighted a local talent is getting the chance. Tornving himself seems humble about the task: "It's a big deal to be part of continuing the story of ICA-Stig," he notes.
We here at the editorial team agree – this could be the start of a new era for the ICA ads. With Mikael Tornving in the lead role, there's every chance for both laughs and a sense of familiarity. Keep an eye on the telly, he'll be there before you know it.