Mikael Tornving is the new ICA-Stig – comedian from Uppsala takes over iconic role
He takes over the beloved role
It's official now: Mikael Tornving is the new ICA-Stig. After many years with Hans Mosesson in the iconic role, it's time for a new face to step into the ICA store. Tornving, who hails from Uppsala, is ready to take on this folk favourite role – and people across Sweden are definitely curious.
From Uppsala to every ICA in Sweden
Mikael Tornving is no newcomer to the entertainment industry. He made his mark as a comedian and TV host, appearing everywhere from stand-up stages to the television screen over the years. But it all started in Uppsala. This is where he began his journey in comedy, long before becoming a household name across the country. Perhaps this very background is what makes him the perfect ICA-Stig – a personality that feels both reassuring and entertaining.
What does this mean for the ICA ads?
For those who have followed the ICA commercials over the years, it's no secret that ICA-Stig is a central character. He has guided us through offers, new products, and everyday store dramas. With Tornving at the helm, we can expect a fresh spark. His humorous streak is sure to leave its mark on the role, while respecting the legacy he is taking over.
- Mikael Tornving was born and raised in Uppsala.
- He has appeared in shows like "Parlamentet" and "Time out".
- ICA-Stig has previously been played by, among others, Hans Mosesson and Lasse Kronér.
- Filming for the new commercials is already underway.
The reactions: "He's going to be perfect"
Social media is already buzzing. Many are positive about the choice of Tornving. "Finally, someone with wit and humour," writes one user. Others remember him from his time in Uppsala and think it's great that a local talent is getting the chance. Tornving himself seems humble about the task: "It's a big deal to be part of continuing the story of ICA-Stig," he states.
We here at the editorial team agree – this could be the start of a new era for the ICA commercials. With Mikael Tornving in the lead role, all the ingredients are there for both laughter and a sense of familiarity. Keep an eye on your TV screens; he'll be there soon.