Mikael Tornving is the new ICA-Stig – the comedian from Uppsala takes over iconic role
He takes over the beloved role
It's official: Mikael Tornving is the new ICA-Stig. After many years with Hans Mosesson in the iconic role, it's time for a new face to step into the ICA store. Tornving, who has his roots in Uppsala, is ready to take on the much-loved role – and the Swedish public are, to say the least, curious.
From Uppsala to Sweden's ICA
Mikael Tornving is no stranger to the entertainment industry. He rose to fame as a comedian and TV presenter, and over the years has been seen everywhere from stand-up stages to the telly. But it all started in Uppsala. It was here he began his comedy career, long before he became a household name across the country. Perhaps it's precisely this background that makes him the perfect ICA-Stig – a personality that feels both reliable and entertaining.
What does it mean for the ICA adverts?
For those who've followed the ICA adverts over the years, it's no secret that ICA-Stig is a central figure. He's been there to guide us through offers, news, and everyday dramas in the shop. With Tornving at the helm, we can expect a fresh lease of life. His humorous streak is sure to leave its mark on the role, while he respects the legacy he's taking on.
- Mikael Tornving was born and raised in Uppsala.
- He has appeared in shows such as "Parlamentet" and "Time out".
- ICA-Stig has previously been played by, among others, Hans Mosesson and Lasse Kronér.
- Filming of the new adverts is already underway.
The reactions: "He'll be perfect"
Social media is already buzzing. Many are positive about the choice of Tornving. "Finally, someone with sharpness and humour," writes one user. Others remember him from his time in Uppsala and think it's great that a local talent is getting the chance. Tornving himself seems humble about the task: "It's a big deal to be part of continuing the story of ICA-Stig," he notes.
Here at the editorial office, we agree – this could be the start of a new era for the ICA adverts. With Mikael Tornving in the lead role, there's every chance for both laughter and a sense of familiarity. Keep an eye on your telly, he'll be there soon.