Mikael Tornving is the new ICA-Stig – the comedian from Uppsala takes on the iconic role
He takes on the beloved role
It's official: Mikael Tornving is the new ICA-Stig. After many years with Hans Mosesson in the iconic role, it's time for a new face to step into the ICA store. Tornving, who hails from Uppsala, is ready to take on the much-loved character – and the Swedish public are, to say the least, curious.
From Uppsala to the whole of Sweden's ICA
Mikael Tornving is no newcomer to the entertainment industry. He made his breakthrough as a comedian and TV host, and over the years has popped up everywhere from stand-up stages to the telly. But it all began in Uppsala. It was here he started his comedy career, long before becoming a household name across the country. Perhaps it's this very background that makes him the perfect ICA-Stig – a personality that feels both familiar and entertaining.
What does this mean for the ICA ads?
For anyone who's followed the ICA commercials over the years, it's no secret that ICA-Stig is a central figure. He's been there to guide us through specials, new products, and everyday dramas in the store. With Tornving at the helm, we can expect a fresh spark. His humorous streak is sure to leave its mark on the role, while still respecting the legacy he's taking on.
- Mikael Tornving was born and raised in Uppsala.
- He has appeared in shows like "Parlamentet" and "Time out".
- ICA-Stig has previously been played by, among others, Hans Mosesson and Lasse Kronér.
- Filming for the new commercials is already underway.
The reactions: "He'll be perfect"
Social media is already buzzing. Many are positive about the choice of Tornving. "Finally, someone with wit and humour," one user writes. Others remember him from his time in Uppsala and think it's great a local talent is getting the gig. Tornving himself seems humble about the task: "It's a big deal to be part of continuing the story of ICA-Stig," he says.
Here at the editorial desk, we agree – this could be the start of a new era for the ICA ads. With Mikael Tornving in the lead role, it has all the makings of both laughs and that familiar feeling. Keep an eye on the telly, he'll be there before you know it.