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Ryu Jun-yeol, from 'The Poster Book' to Oakley Sunglasses... The Real Reason He's Everywhere Right Now

Entertainment ✍️ 김지연 🕒 2026-03-12 14:04 🔥 Views: 1

Ryu Jun-yeol The Poster Book pictorial

These days, it's hard to go a day without hearing Ryu Jun-yeol's name. Whether it's his candid chat on the TVING variety show , or a single pictorial that's suddenly set the internet alight. The cover image for 《The Poster Book by Ryu Jun-yeol》, released on the 10th, has once again cemented his uniquely compelling vibe. But it's not just his expression that's catching everyone's eye. The items he chooses to wear, both in photos and in his daily life, have been dominating real-time search trends.

"What are those glasses?"… The Oakley Eye Jacket Redux Craze

The Oakley sunglasses Ryu Jun-yeol has been spotted in recently are causing a real buzz among fashion fans. The specific model is the Oakley Eye Jacket Redux OO9438 24 58mm. This modern reissue of the classic Eye Jacket hugs his face perfectly while its unique silhouette immediately grabs your attention. With polarised lenses thrown in, it's being praised for hitting that sweet spot between style and function. The particular model features a striking combination of 24K gold and matte black, sparking a wave of online reviews analysing how he styles it with different looks.

The One Anorak He Chose: Kolon Sport's New Signature Travel

Another essential piece completing Ryu Jun-yeol's style, whether he's travelling or just going about his day. It's the Kolon Sport New Signature Travel Anorak (Inuk_TLJJX20151BLK). Built with technical fabrics and a minimalist design, this anorak gained even more attention when Ryu Jun-yeol was picked as the model for it. In the pictorial featuring him wearing it, you really get that 'traveller' vibe, moving effortlessly between rugged wilderness and the city. The matte texture of the black colour, in particular, creates explosive synergy with his calm yet intense gaze.

  • 《The Poster Book by Ryu Jun-yeol》: A photo book filled with the perspective of Ryu Jun-yeol as an observer, not just an actor. Pre-orders have been flooding in well ahead of its official release in April.
  • Oakley Eye Jacket Redux OO9438 24 58mm: The polarised lens sunglasses he chose. They offer a crystal-clear view with no glare, making them perfect for outdoor activities as well as everyday wear.
  • Kolon Sport New Signature Travel Anorak (TLJJX20151BLK): Already nearly sold out following the pictorial featuring Ryu Jun-yeol. Its lightweight feel and wind-resistant features are the key selling points.
  • TVING 'Ryu Jun-yeol's "That"': Where he openly discussed his feelings following the dating rumours with Han So-hee, nailing both ratings and buzz.

Ultimately, Ryu Jun-yeol's current 'hype' doesn't come from just chasing trends. Everything he wears and everything he turns his gaze upon carries a certain weight and depth. From the artistic framing in 《The Poster Book》 to the Oakley glasses and the Kolon Sport anorak, he's communicating with the public in his own language. It's why we're all so keen to see his next move, as an actor, an artist, and an icon.