Ryu Jun-yeol, from 'The Poster Book' to Oakley Sunglasses... The secret to his rise is ultimately 'this'

It feels like there isn't a day that goes by without someone talking about Ryu Jun-yeol lately. From his honest and engaging chat on the TVING variety show , to a single pictorial that recently took the internet by storm. In particular, the cover image for 《The Poster Book by Ryu Jun-yeol》, released on the 10th, once again cemented his uniquely compelling presence. But it's not just his expression that's grabbing attention. The items he's chosen to wear – both in photos and in his daily life – have been topping real-time search engines day after day.

"What are those sunglasses?"... The Oakley Eye Jacket Redux craze

The Oakley sunglasses Ryu Jun-yeol has been sporting lately are becoming a hot topic among fashion enthusiasts. The specific model he's wearing is the Oakley Eye Jacket Redux OO9438 24 58mm. This modern reissue of the classic Eye Jacket frames his face perfectly, its unique silhouette instantly catching the eye. Paired with polarised lenses, it's being praised for striking the perfect balance between style and function. The particular model features a striking combination of 24K gold and matte black, sparking a wave of online reviews analysing how he styles it with different outfits.

The one anorak he chose: Kolon Sport's New Signature Travel

Another essential piece completing Ryu Jun-yeol's style, whether he's travelling or just going about his day, is the Kolon Sport New Signature Travel Anorak (Inuk_TLJJX20151BLK). Built with technical fabrics and a minimalist design, this anorak became an even bigger talking point when Ryu Jun-yeol was selected as its model. In the pictorial featuring him wearing it, he perfectly embodies the 'traveller' vibe, seamlessly navigating the line between rugged wilderness and urban landscape. The matte texture of the black colourway, in particular, creates a powerful synergy with his calm yet intense gaze.

• 《The Poster Book by Ryu Jun-yeol》: A photobook filled with the perspective of Ryu Jun-yeol as an observer, not just an actor. Pre-orders have been flooding in ahead of its official release in April.
• Oakley Eye Jacket Redux OO9438 24 58mm: His choice of polarised sunglasses. They cut through glare for crystal-clear vision, making them perfect for outdoor activities as well as everyday wear.
• Kolon Sport New Signature Travel Anorak (TLJJX20151BLK): Already nearly sold out after the pictorial featuring Ryu Jun-yeol. Its lightweight feel and wind-resistant properties are key features.
• TVING 'Ryu Jun-yeol's Geugeot': The show captured both ratings and buzz after he opened up honestly about his feelings following the dating rumours with Han So-hee.

The truth is, Ryu Jun-yeol's 'hot streak' doesn't come from just chasing trends. Everything he wears, uses, and looks at carries a certain weight and authenticity. From the artistic framing seen in 《The Poster Book》 to the Oakley sunglasses and the Kolon Sport anorak, he ultimately connects with the public through his 'own unique language'. It's why his next move, as an actor, an artist, and an icon, is so highly anticipated.