Jonathan Bailey: From the Wicked set to the Shameless Fund – a portrait of the multi-faceted star
You know that feeling when you suddenly see an actor everywhere? On the big screen, in the culture sections – and then also as a 12" fashion doll on the toy shelf? That's exactly what's happening right now with Jonathan Bailey. The British actor is currently on everyone's lips, and not just because of his role as the charming Fiyero in the Wicked film. We're diving into the world of a star who has just made the leap from Broadway darling to global phenomenon.
From Shiz University to your living room: the Fiyero hype knows no bounds
When a film like Wicked storms the box office, it's bound to leave some tangible traces. Shiz University might be fictional, but the wave of merchandise is real. Alongside the inevitable Elphaba and Glinda dolls, there's, of course, the male lead: Fiyero. And that's where Jonathan Bailey comes in – or rather, his miniature version. The Jonathan Bailey NRFB (Never Removed From Box) fashion doll is already a collector's item. Those lucky enough to own one can admire the TikTok-dancing Prince of Oz on their shelf around the clock. Things get even more abstract with the Jonathan Bailey (Stubble) Big Head figure, which comes with an oversized head and a hint of five o'clock shadow. Yes, the cult following around this actor can throw up some wonderfully weird moments – but that's precisely what we love about the pop culture circus.
More than just glitter: The 'Shameless Fund' and Bailey's quiet side
But Jonathan Bailey wouldn't be Jonathan Bailey if he were just a pretty face in the land of Oz. While Wicked is cementing his status as a superstar, there's another facet of him that often blooms out of the spotlight. For some time now, the Brit has been closely linked with an initiative that isn't so well known over here yet: the 'Shameless Fund'. Founded by close friends and colleagues – yes, including a few from his time on the series "Crashing" – the fund supports young creatives from the LGBTQ+ community who often face rejection and financial hurdles. Bailey himself is an openly proud member of the community and knows just how vital such networks are. He's said to not only donate regularly but also act as a mentor behind the scenes. It's this blend of on-screen presence and genuine commitment that makes him so likeable.
What the Shameless Fund actually does:
- Art school scholarships: Helping young talents pursue their passion, regardless of their background.
- Mentoring programmes: Established artists (like Bailey) share their knowledge through workshops.
- Hardship funds: Quick financial support for queer artists in crisis situations.
From stage star to doll: what remains is the man himself
So, as we eagerly await the next instalments of Wicked (yes, part two is on its way!) and ponder whether to put the fashion doll or the Big Head on our shelf, let's not forget: behind all the hype is a guy who's using his fame to pave the way for others. Jonathan Bailey is in the process of building himself a little empire – with films, TV series, and yes, even toys. But the foundation of this empire seems to be made of more than just celluloid and plastic. And that's a pretty damn good thing, isn't it?