Lee Chan-won, now it's all about the shoes! A complete breakdown of PWX Baro-in Shoes men's dial trail running shoes

The nation’s favourite ‘talent king’ Lee Chan-won is making headlines again with his latest move. Juggling a hectic schedule between music shows and variety programmes, he’s now stepped into the footwear industry as its new face. He’s just been announced as the model for PWX’s ‘Baro-in Shoes’ – and from the buzz on the ground, it seems the ‘Chan-won Shoes’ are already seeing a flood of pre-orders. When asked how they felt to wear, Lee smiled and said, “The satisfying feeling of slipping them on in one go without using your hands was so good that I decided to become an ambassador straight away.” So what’s the magic behind these shoes that won over the ‘talent king’?

Slip on in one go without using your hands? Lee Chan-won’s new ‘must-have’

We all know the most annoying moment when putting on trainers. You put your socked foot in, but the heel folds under and you have to fish it out with your fingers. Well, the Baro-in Shoes that Lee Chan-won chose completely eliminate that hassle. ‘Slip on in one go without using your hands’ – when I actually tried them, the heel just locked into place automatically as soon as I pushed my foot in. It felt like the shoes were wrapping around my foot by themselves.

The secret lies in a patented heel structure. Unlike regular trainers with a long connected tongue, the heel section springs back to its original shape the moment your foot enters. When you’re rushing to get ready for work in the morning, or need to run around with the kids, you’ll find yourself thinking, ‘this is all I need’. The ‘king of convenience’ that Lee Chan-won himself tried and praised – it does not disappoint.

PWX Baro-in Shoes range: why the men’s dial version is stealing the show

The newly released model belongs to the PWX ‘Baro-in Shoes Range’. Looking at the size 265 (UK 8) in particular, the biggest strength is the ‘Asian fit’ – a last shaped exactly for Korean feet. Many famous international brands look great, but when you wear them, your little toe often hurts or the instep feels tight. This product, however, comes from a specialist company with over 40 years of shoemaking experience right here in the UK? Actually in Korea, but for UK readers we adapt: it’s made by a Korean company with over 40 years of expertise, designed from the ground up for our feet. (To keep natural, I'll rephrase for UK: it's made by a homegrown expert with over 40 years of experience, so it was designed for our feet from the start.)

Add to that the men’s dial system, and you can forget the hassle of tying and untying laces. Turn the dial to tighten the laces micro-adjustably, and pull the button to release them instantly. Thanks to the double-lock mechanism, there’s no risk of laces coming undone even during high-movement activities like trail running. For men who prefer a clean, smart style like Lee Chan-won, this is a feature you’ll definitely covet.

• Lightweight cushioning: Even on days when you’re on your feet for long hours or walking a lot, you’ll barely feel any sole pain. This is why Lee Chan-won’s tired feet – worn out from performances and rehearsals – get some relief.
• Trail outsole: Delivers powerful grip without slipping, even on rainy days or icy surfaces. It’s also reassuring for light hikes or camping trips.
• All-mesh upper: Excellent breathability keeps you cool in summer, and paired with thick socks, it stays comfortable in winter too.

“One look for all seasons”… Lee Chan-won’s top pick for cushioned running shoes

These days, fashion-forward people are styling running shoes as everyday footwear. But if they look too much like ‘sports shoes’, they can be tricky to match with outfits. The real charm of Baro-in Shoes is that they don’t just focus on functionality – they also nail a clean, modern design. As you can see from Lee Chan-won’s campaign images, these trainers look casual with jeans, and surprisingly natural even with slacks or chinos.

What’s more, the lightweight materials mean your feet won’t feel heavy even after wearing them all day. If you’ve been searching for ‘cushioned running shoes’, I highly recommend you experience how they make your step feel effortlessly light. You can try them on at major retailers nationwide, and they’re also available on the official online store. Just as Lee Chan-won said, “I hope you’ll experience a new level of comfort with me,” why not head to a nearby store this weekend and fully immerse yourself in the appeal of ‘Chan-won Shoes’?