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A Closer Look at Tomoaki Makino’s ‘Dual Career’ After Retirement: What Makes His Halten Brand and Limited-Edition Cards So Captivating?

Lifestyle ✍️ 佐藤 圭 🕒 2026-03-22 22:35 🔥 Views: 1

Tomoaki Makino at a recent event

It was just the other day that a venue in Shizuoka was buzzing with excitement. The man who once electrified stadiums with his 'over-the-top' celebrations, Tomoaki Makino, is now captivating people on a completely different field. A few years after announcing his retirement, he's not just a football analyst but also the face of his own brand, "Halten," truly embracing a dual career. Following his latest moves, one thing is clear: even away from the pitch, that unique 'star power' of his hasn't faded one bit.

The Pride of a Pro: What "Halten" Stands For

The main attraction at the venue was the hair care series he personally produces. As any football fan knows, coming from a man who made headlines with his hairstyles even during his playing days, the quality is uncompromising. The "Halten Tomoaki Makino Produce Perfume Shampoo & Treatment Set" is winning fans across both men's and women's categories.

Trying it out, the first thing that hits you is the fragrance. It’s like a high-end perfume, yet refined and not overpowering. With salon-quality results, it's gentle on the scalp thanks to organic ingredients, and despite being a generous 300ml, the bottle design is top-notch. As a professional series that even considers scalp hydration during this dry season, it's quickly gaining a solid following among beauty enthusiasts.

  • Attention to Fragrance: Three distinct scents, designed like a perfume, create a relaxing experience from morning till night.
  • Salon-Quality Performance: Amino acid-based cleansing agents and organic moisturizing ingredients make it gentle on both hair and scalp.
  • Unisex Design: The simple, sophisticated bottle is suitable for both men and women, adding a stylish touch to any bathroom.

A Legend's "Value" on Display with a Phantom Limited Edition

Drawing even more eager eyes at the event was the "[Limited to 20 Copies] 2018 Japanese National Football Team SE Tomoaki Makino Patch Jersey Card." This card features a patch—a piece of the actual national team uniform from the 2018 FIFA World Cup in Russia. And it's limited to just 20 copies nationwide. As the numbers suggest, this transcends the realm of trading cards to become a rare piece of art.

During his playing days, he was relentless in his desire to be seen. His bold hairstyles, unique fashion, and those powerful fist pumps—a style sometimes even called 'provocative'—were all about grabbing attention to energize his team and everyone around him. After retirement, that talent as a 'performer' has been poured into the Halten brand. The premium value of these limited cards isn't just because he's a 'former player,' but a testament to the growing number of fans who connect with the unique 'worldview' he creates.

Whether it was his intense play on the pitch or his sincere approach to beauty and lifestyle now, the driving force is the same: pride as a professional. At the Shizuoka event, the way he looked each fan in the eye and carefully handed them the products—it was clear that this man, who gave his all to his football career, has found a new sense of pride on his next stage.

Tomoaki Makino continues to create new value even after retirement. What 'move' will he surprise us with next? I can't wait to see.