📰 Latest News
An in-depth analysis of what the clash between Wolves and Liverpool is truly about: from Jota's return to Molineux, to the club's historical roots, and the invisible commercial forces shaping the Premier League.
Barcelona need a miracle against Atlético Madrid to reach the final. We dive into the tactics, key players, and the huge financial implications.
Analysis of Bella Andersson's breakthrough in the World Cup qualifier against Italy. How her performance changes the dynamics of Swedish football and the commercial value she carries.
Analysis: This is why Viaplay Sport has become the go-to destination for Winter Studio 2.0. Insiders reveal the numbers behind the app's success.
Erik Svensson was on the ground when Italy and Sweden met in the World Cup qualifier at Stadio Oreste Granillo. Here, he analyses the match's significance, the atmosphere, and the unexpected boost for the city's housing market.
An analysis of the 2026 Champions Hockey League final in Sweden. We take a deep dive into the tournament's development, the success of Swedish teams, and the enormous commercial potential that is now emerging.
Kosovare Asllani has decided to continue with the national team. Here's our analysis of the decision, her evolving role, and what it means for Swedish football – with a quick detour to other notable bearers of the name.
Ahead of this week's big clash against Atlético Madrid, we analyse FC Barcelona's form, Hansi Flick's tactics, and the signals from the club's leadership. An in-depth look at what's at stake for Barça.
Analysis of the crucial victory by the Dutch women's team in Poland during World Cup qualifying. Featuring historical context (Euro 2017), parallels with other women's sports (Volleyball World Championship 2022) and the growing commercial appeal of women's football.
Analysis of the thrilling encounter between Alanyaspor and Galatasaray. How Osimhen secured all three points with his 17th goal and why this match was crucial in the Turkish title race.