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Veteran pop culture critic Lee Dae-jung analyses the meaning behind the 'Hong Won Bin' craze. An in-depth look at the changing music industry landscape behind the success of 'Daechan Song' and the brand value of a legendary singer.

Mari Kotera shone at the Yoshimoto Shinkigeki 65th-anniversary tour finale. We delve into the behind-the-scenes of the main performance, the truth behind a new announcement, and the potential of next-gen entertainment she's championing.

A deep-dive column on Reiko Katsura, known as the voice of Ikura-chan in the beloved anime 'Sazae-san'. It explores her little-known voice acting career and her relationship with her husband, the late Kikuo Kaneuchi, as artistic partners, a topic gaining renewed interest.

An in-depth look at BTS's new album 'ARIRANG,' featuring collaborations with Diplo and Kevin Parker, and what it means for their global business strategy.

Analysing the postponement of Yash's 'Toxic' from a business, cultural, and environmental lens. A deep dive into the new June release date and the macro trends it reflects.

Discover how Thais Fersoza and Michel Teló are building a digital empire from their family life, blending charisma, authenticity, and business strategies that go way beyond the spotlight.

Exclusive analysis: How Ed Gama's comment about Ana Paula and Jonas on BBB 26 reignited the debate on the limits of humour and the power of influencers on TV.

Discover Marcelo Ribeiro's exclusive analysis of the massive success of "The Nobility of Love," its cultural impact, and the business opportunities the series offers for brands and investors.

The national outpouring of emotion surrounding the story of Jonas, a contestant on BBB26, following the murder of his brother. Understand the impact on search trends, ratings, and the key lessons for the market.

Nicole Bahls had a narrow escape from a cow attack on her farm. I analyze how the incident became a social media frenzy and what this means for the influencer market in Brazil.