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Analysis of Bella Andersson's breakthrough in the World Cup qualifier against Italy. How her performance changes the dynamics of Swedish football and the commercial value she carries.
Analysis: Here’s why Viaplay Sport has become the go-to destination for Winter Studio 2.0. Insiders reveal the exclusive numbers behind the app's success.
Erik Svensson was on the ground when Italy and Sweden clashed in the World Cup qualifiers at the Stadio Oreste Granillo. Here, he analyses the match's significance, the electric atmosphere, and the unexpected boost it gave to the city's housing market.
An analysis of the 2026 Champions Hockey League final in Sweden. We take a deep dive into the tournament's development, the success of Swedish teams, and the immense commercial potential that is now emerging.
Kosovare Asllani has decided to continue with the national team. Here is an analysis of her decision, her evolving role, and what it signifies for Swedish football – with a detour to other notable bearers of the name.
Ahead of this week's massive clash against Atlético Madrid, we analyse FC Barcelona's form, Hansi Flick's tactics, and the signals from the club's leadership. An in-depth look at what's at stake for Barça.
Ahead of the electrifying clash at Elland Road between Leeds and Sunderland. An in-depth analysis of a classic Championship showdown with Premier League vibes.
An analysis of the crucial victory by the Dutch women's team in Poland during the World Cup qualifiers. Featuring historical context (Euro 2017), parallels with other women's sports (2022 Volleyball World Cup), and the growing commercial appeal of women's football.
Analysis of the thrilling encounter between Alanyaspor and Galatasaray. How Osimhen secured all three points with his 17th goal and why this match was crucial in the Turkish title race.
How the current events of 'football today' are intertwined with financial reality and fan culture. Mark van Bergen delves into the business behind the game.