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Veteran pop culture critic Lee Dae-jung analyses the meaning behind the 'Hong Won-bin' craze. An in-depth look at the changing music market behind the success of 'Great Chart Song' and the brand value of a legendary singer.

The brilliance of Mari Kotera at the final show of the Yoshimoto Shinkigeki 65th Anniversary Tour. A deep dive into the behind-the-scenes of the main performance, the truth behind a new announcement, and the potential of next-generation entertainment she is spearheading.

A deep-dive column exploring the little-known voice-acting career of Reiko Katsuragi, famed as the voice of Ikura-chan in the beloved anime "Sazae-san," and her role as the artistic partner to her husband, Kikuo Kanauchi, whose work is recently being re-evaluated.

An in-depth look at BTS's new album 'ARIRANG,' featuring collaborations with Diplo and Kevin Parker, and what it means for their global business strategy.

Analysing the postponement of Yash's 'Toxic' from a business, cultural, and environmental perspective. A deep dive into the new June release date and the macro trends it reflects.

Discover how Thais Fersoza and Michel Teló built a digital empire from their family life, blending charisma, authenticity, and business strategies that extend far beyond the spotlight.

Exclusive analysis: how Ed Gama's comment about Ana Paula and Jonas on BBB 26 reignited the debate on the boundaries of comedy and the power of influencers on TV.

Discover Marcelo Ribeiro's exclusive analysis of the massive success of "The Nobility of Love," its cultural impact, and the business opportunities the series offers for brands and investors.

The national outpouring of emotion surrounding the story of Jonas, a contestant on BBB26, following the murder of his brother. Understand the impact on search trends, viewership, and the lessons for the market.

Nicole Bahls had a narrow escape from a cow attack on her farm. I analyse how the incident went viral on social media and what it means for the influencer market in Brazil.