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Analysis of Bella Andersson's breakthrough in the World Cup qualifier against Italy. How her performance is changing the dynamics of Swedish football and the commercial value she carries.
Analysis: Why Viaplay Sport has become the go-to destination for Winter Studio 2.0. Insiders reveal the numbers behind the app’s success.
An in-depth analysis of the recent police seizure of 2,000 second-hand garments in Reggio Calabria and what it reveals about the city's economy, football culture, and future prospects – with key lessons for UK businesses and observers.
Erik Svensson was on the ground when Italy and Sweden met in the World Cup qualifier at the Stadio Oreste Granillo. Here he analyses the match's significance, the atmosphere, and the unexpected boost to the city's housing market.
An analysis of the 2026 Champions Hockey League final in Sweden. We take a deep dive into the tournament's development, the success of Swedish teams, and the enormous commercial potential now emerging.
Kosovare Asllani has decided to continue with the national team. Here's our analysis of the decision, her evolving role, and what it means for Swedish football – with a detour to other famous bearers of the name.
Ahead of this week's high-stakes clash with Atlético Madrid, we examine FC Barcelona's form, Hansi Flick's tactics, and the signals from the club's hierarchy. An in-depth look at what's at stake for Barça.
Ahead of the fiery clash at Elland Road between Leeds and Sunderland. An in-depth analysis of a classic Championship showdown with Premier League vibes.
Analysis of the crucial victory by the Dutch women's team in Poland during World Cup qualifying. Includes historical context (Euro 2017), parallels with other women's sports (2022 Women's Volleyball World Cup) and the growing commercial appeal of women's football.
Energy prices are soaring due to the threat of war in the Middle East. Energy giants are pulling fixed contracts from the market. Time to take a close look at your own energy contract, before doorstep salespeople are constantly ringing you.